The Marketing Connexion

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Market Assessment: Medical Products

· Situation
A division of a major, multi-national health care products company needed to quickly understand the products, marketing directions, sales strategies, reputations, strengths and weaknesses for the top companies in a key market segment in order to focus new business development efforts.

· Challenges
The priorities for this client were speed and depth of information beyond press releases and financial statements. Access to this type of information was not available through internal resources.

· Assistance Provided
A real world assessment was prepared based on a combination of: a thorough review of all available secondary information and more than 20 in depth interviews with existing industry contacts. This assessment was delivered in a succinct, point-by-point examination of 12 separate evaluation criteria for each company studied.

· Outcome/Client Assessment
“I knew with confidence when I engaged The Marketing Connexion resources to do a strategic assessment in our targeted marketplace that it would be done well. However, the fact that they delivered such a great job – right on strategy with little direction from us – on an extremely tight timeline was exceptional.”

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