The Marketing Connexion

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Surgical Product: Market Growth

· Situation
A major, multi-national surgical products manufacturer desired to dramatically increase penetration of the potential market and grow volume for a new technology.

· Challenges
Brand management tenure and experience were not deep and direction was to move very fast by leveraging a large marketing budget.

· Assistance Provided
Within a two (2) week window, an assessment of opportunities and barriers was completed and a “Push/Pull” marketing strategy and plan were sketched out and costs projected. Plan included recommendations on sales force training and compensation, creation of digital messaging tools, web-based physician education and leveraging existing distribution channels. Following approval to implement the plan, The Marketing Connexion resources worked side by side with client personnel to: develop messaging strategies, create communications and training content, coordinate outside suppliers and deliver upper management progress reports.

· Outcome/Client Assessment
“This was the best consulting investment I’ve ever made. The Marketing Connexion experience really came through in: insightfulness, comprehensiveness, quality and speed of the project. The diverse background across various Sales and Marketing functions, Market Research, Finance, Communications truly enables The Marketing Connexion to provide a total solution.”

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