Expertise Areas
 
In the 40+ combined years of the founders' corporate level marketing experience, a majority
of that time has been spent focused on startup or turnaround situations. For this reason,
The Marketing Connexion professionals seek out the following business situations.
 
  • START UP
 
Most often, such businesses are pressured by both time and financial limits. Concentration on the critical few decisions without missing key opportunities and,
or major barriers is a must. We scale our engagements to meet the needs of each unique circumstance.
  • TURN AROUND
 
Typically, such situations demand insight, decisiveness, and speed. One without the others creates an effort that falls short of regaining the control needed for turning loses
into gains.
 
  • REVAMPING (Outmoded Practices)
 
These situations have much in common with Turnarounds. Usually, the difference is
the absence of immediacy and clear indicators of needed change. Very often, the key ingredient we provide is objective crystallization of issues, threats and opportunities
that turn routine business planning into more than a token exercise.

     
 
 
       
     

 
"The Marketing Connexion © 2001"