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In
the 40+ combined years of the founders' corporate level
marketing experience, a majority
of that time has been spent focused on startup or turnaround
situations. For this reason,
The Marketing Connexion professionals seek out the
following business situations.
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Most
often, such businesses are pressured by both time
and financial limits. Concentration on the critical
few decisions without missing key opportunities and,
or major barriers is a must. We scale our engagements
to meet the needs of each unique circumstance.
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Typically,
such situations demand insight, decisiveness, and
speed. One without the others creates an effort that
falls short of regaining the control needed for turning
loses
into gains.
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- REVAMPING
(Outmoded Practices)
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These
situations have much in common with Turnarounds. Usually,
the difference is
the absence of immediacy and clear indicators of needed
change. Very often, the key ingredient we provide
is objective crystallization of issues, threats and
opportunities
that turn routine business planning into more than
a token exercise.
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